WeQ, a leading global mobile advertising company, and hotel comparison app Allstay has revealed successful results from their long-term exclusive partnership, which further advances their growth plans in the South Korean market. The app offers customers packaged holidays by comparing deals from selected booking sites, covering hotel to private accommodations, both in Asia and North America. This announcement follows WeQ’s rapid expansion into APAC markets, including South Korea and Japan, which includes the launch of a new office in Tokyo last March.
South Korea’s domestic app economy is dominated by travel apps. This vertical saw double digit growth in mobile travel sales of 58.7% between 2011 and 2016, in a country which has the highest smartphone penetration in APAC and globally. 94% of the population owns a smartphone - a figure which is expected to rise to 100% between 18 to 34-year-olds in 2019.
Sven Lubek, Managing Director of WeQ, said about the company’s partnership with Allstay: “We are thrilled to be working with Allstay to successfully scale their mobile user acquisition strategy in South Korea. Their collaborative approach has enabled us to deliver a first-class CPI user acquisition campaign strategy, optimized towards first installs. As seen from the great results delivered with other travel partners in Korea including DailyHotel and MyRealTrip, we have built up solid experience working with travel and hotel booking apps. We are growing stronger in this vertical and happy to build further on this experience by extending this knowledge to helping more brands in South Korea."
After testing campaigns with five different partners, Allstay chose to work with WeQ. Allstay was impressed by the localized service provided, in combination with diverse, high-quality traffic. The travel brand tasked WeQ with delivering a CPI campaign to focus on new quality user acquisition, optimized towards Search (action 1) and Purchase (action 2). The campaign stats revealed that WeQ delivered an overall 817% new user growth between June 2018 and May 2019. In July 2018 WeQ increased new users by nearly 600% from the previous month, in the Korean region during the summer season. Allstay switched the creatives for every season and WeQ planned the campaigns, accordingly, optimizing and running them according to seasonal timings.
Gyusup Sim, CMO of Allstay, said: “Working together with WeQ over the course of 12 months has enabled us to continuously grow our app and expand our market share locally in the competitive travel vertical. We are in daily contact with the WeQ team and trust their impressive local market knowledge. Overall, WeQ’s long-term and proactive approach to campaign management is a great fit for us, and our partnership has enabled us to deliver above and beyond our ambitious KPIs. Also, we trusted the team to lend their experience and AI-powered solution to fight fraudulent traffic.”
WeQ credits its dedicated APAC team of account managers for much of their campaigns’ success, as they follow a hands-on consultative approach that is tailored to the market needs for each client. The APAC team have local expertise and speak the languages natively, advising partners based on the experience gained from previous campaigns in other GEOs. In addition, the company employs their proprietary solution, WeQ SHIELD, not only to identify and eliminate fraud, but also to support the business intelligence for successful campaign management. By using machine learning, they can help advertisers make more detailed decisions on how to optimize their apps for a better customer experience. This powerful combination enables WeQ to deliver first-class global user acquisition campaign strategy and gives them the edge in South Korea’s mobile advertising landscape - enabling their partners to reach their goals, both in APAC and globally.
The results of this fruitful partnership between WeQ and Allstay represent another APAC milestone for WeQ, as it expands its footprint in APAC markets. Just one year after its launch, WeQ has established a presence in Japan and has set its sights on strengthening existing relationships with local partners and expanding business reach into China, Taiwan and Hong Kong.
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