TrueBlue, a specialized workforce solutions company, has recently announced new appointments to its senior executive team as the company works to redefine the staffing experience and underscore market leadership. High-tech industry veteran and innovator Jeff Dirks was named TrueBlue’s Chief Information and Technology Officer, overseeing the company’s digital transformation. Carl Schweihs, an accomplished business leader known for accelerating growth, will serve as the President of People Management, a core division of TrueBlue.
Dirks, who is replacing the retiring CTO Carole McCluskey, has spent nearly three decades developing cutting-edge technology solutions that help businesses and people. He will lead the expansion of TrueBlue’s AI-powered technologies that are bringing new possibilities to staffing and recruitment process outsourcing, including its popular JobStack and Affinix offerings.
Dirks is a military veteran and entrepreneur who spearheaded two successful tech startups before joining TrueBlue in 2018 as the Senior Vice President of Corporate Technology. In his new role, he oversees business product software and cloud R&D, analytics and data science, enterprise applications, cybersecurity, IT infrastructure services and cloud platform services (AWS) for TrueBlue’s global technology organization.
Carl Schweihs is replacing the departing president of People Management Jonathan Means. A collaborative leader with a proven track record of driving strong financial and operational performance, Schweihs will set the corporate direction for three distinct staffing businesses that make up PeopleManagement: Staff Management | SMX, SIMOS Insourcing Solutions, and Centerline Drivers.
Schweihs previously served as TrueBlue’s Senior Vice President of Strategic Accounts - delivering the full spectrum of TrueBlue’s solutions to produce higher ROI for the world’s largest brands. Prior to this, he helped to drive strong business performance at TrueBlue, Seaton Corp. and Grant Thornton in a variety of financial leadership roles. He joined TrueBlue following its acquisition of Seaton Corp. in 2014.
“Jeff has deep experience and the right vision to lead TrueBlue’s efforts in transforming the traditional staffing model through technology innovation,” said Patrick Beharelle, CEO of TrueBlue. “Carl’s sharp business acumen and customer-centric approach will help us to strengthen our market penetration and growth. Both are forward-thinking, passionate leaders who will help us to deliver even more value for our clients, associates, and business.”
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