Connected cars are beginning to become a larger industry and this means new chances for sales. However creating a safe and secure retail space within these new connected technologies will still be difficult.
Some of the latest developments from the retail side of the ecosystem come from the world of QSRs.
Cars and quick-service restaurants (QSRs) have been interconnected since drive-ins were the latest innovation. QSRs thrive on speed and convenience, and that once meant catering to customers in cars via drive-through windows.
Now cars have transformed from vehicle to ordering platform, and QSRs have been on the forefront of this transformation.
Consumers increasingly rely on mobile for ordering food, and in-car connected services are making this behavior even easier. According to the PYMNTS Commerce Connected Playbook, mobile usage in-car is already common, especially at QSRs: One quarter (25 percent) of drivers are already on their phones when pulling into drive-through lanes. And ordering food while driving is one of the most common connected activities, per PYMNTS’ Digital Drive Report. More than one-third (35.3 percent) of commuters had ordered food and picked it up at a drive-through in the past week, while a slightly lower number (33.4 percent) had ordered and picked up coffee the same way.
Most commuters in the Digital Drive Report used voice assistants provided by the auto manufacturer (64.9 percent). Accessing Amazon’s Alexa (13 percent) and Google Assistant (12 percent) through the dashboard were far less popular. But in-dash Google Assistant had a good deal of future interest: 31.9 percent said they would engage in commuter commerce if this option were available.
Read more here
Join us in Madrid, November 12-15 for the Global Online Marketplaces Summit.