Members who are apart of the National Independent Automobile Dealers Association will now have access to a new digital platform to discover new consumers who are already using other retail platforms to find other things to buy.
OfferUp, one of the largest mobile marketplaces in the U.S. for local buying and selling, is now a Bronze-level National Corporate Partner of NIADA.
Since 2011, OfferUp insisted that it has paved the way for a simpler, more trusted way to buy and sell locally. Every year, the site is involved in millions of transactions on items like clothing, furniture and cars and trucks.
To support the popularity of auto sales, OfferUp created OfferUp Autos, a platform of innovative features to make automotive transactions easier for private buyers and sellers as well as dealerships.
“More than 44 million people user OfferUp annually to buy and sell locally, and we estimate that last year nearly 10 percent of used-car sales in the country flowed through our digital marketplace,” OfferUp director of automotive product Andrea Moro said.
“OfferUp Autos improves the automotive marketplace experience by giving customers digital tools to help them buy or sell their next set of wheels in a faster and more efficient way,” Moro continued.
OfferUp Autos’ Verified Dealers program includes features to help dealers be more successful. OfferUp is mobile-first and has local proficiency, providing dealers with a destination to advertise where buyers are already shopping.
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