Spireon is updating their platform in order to better diversify the products they offer.
Recently during the National Independent Automobile Dealers Association’s 2019 Expo and Convention, Spireon announced that its GoldStar Connect solution is now available in Spanish. The GoldStar Connect app can offer buy-here, pay-here dealers and subprime auto finance companies connected vehicle features and benefits meant to increase customer loyalty and profitability.
With the addition of the Spanish language option, Spireon highlighted Spanish-speaking consumers can now benefit from the app’s industry-leading GPS services and additional capabilities.
“As a company, we pride ourselves on meeting the needs of our customers, and, in the case of GoldStar Connect, this includes ensuring BHPH dealers have the flexibility to offer a convenient, personalized experience to their Spanish-speaking buyers,” said Brian Deeley, director of product management at Spireon.
“By releasing the app in the second most commonly spoken language in the U.S., Spireon is now able to expand its reach, providing a better experience for dealers and lenders, while also offering more consumers the benefits of a feature-rich, connected car experience,” Deeley continued.
According to the U.S. Census Bureau, the Spanish-speaking population in the U.S. is expected to reach 74.8 million by 2030, which equates to 21% of the country’s population. With upwards of 41 million native Spanish speakers in the U.S., Spireon’s addition of the Spanish language feature to the GoldStar Connect app is designed to provide a more user-friendly experience to better meet the needs of this growing customer segment and the businesses who serve them.
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