This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.
Peru ranks 109th in the use of professional social networks, ranking last in this category in Latin America, according to The Adecco Group's 2019 Global Talent Competitiveness Index. This ranking measures the use of LinkedIn in the 125 countries that are part of the study.
The top spots on the list are for the United States, Iceland and the Netherlands. In this same item, in Latin America, Chile leads the ranking (18), followed by Uruguay (27), Argentina (29) and Costa Rica (31).
Despite Peru being last in the list, LinkedIn, along with Facebook, are the most used social networks in the search of employment in the country.
"60% of candidates have migrated to social networks, in addition to looking at traditional exchanges. The main advantage of networks is the interaction, since the candidate can have a smooth communication with the recruiter, "says Christian Venturo, national manager of Selection and RPO of Adecco.
Employment: LinkedIn vs Facebook
LinkedIn is considered as a space focused on labor issues and is often more used by professionals with high and middle positions
"This network is becoming an increasingly large tool, where you can find it from internships to re-positioning a CEO," explains the Adecco executive. In addition, a plus of this network are the validations, where the recruiter can have a greater perspective on the qualities of the candidate.
"You have the paradigm that Facebook is more informal. In fact, less than 20% of Peruvians assume that they can get work in this social network,¨ Venturo says. As we see, Facebook does not necessarily have to be a network solely for social use or for entertainment, but it can also be a place where the professional can be accommodated.
One point in favor of Facebook is its massiveness, which is why companies take advantage of it to make calls, especially to more operational positions.
"Facebook comes to be a very useful platform because it allows to create closed groups focused on job publications or a particular profession, and that is where the objective candidates can be," concludes the specialist.
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