Mahindra and Mahindra recently started up their World of SUVs series of dealerships to bring about a better sales experience for their consumers.
The new World of SUVs has been built on a new, more modern format, making use of next level digital technologies like virtual reality, digital information panels for vehicles, and tablets for paperless interaction, among others. This is not a one-off, as Mahindra has already set up over 300 such World of SUVs across the country, within a record time span of 6 months.
Speaking at the showcase of the World of SUVs, Veejay Ram Nakra, Chief of Sales and Customer Care, Automotive Division, Mahindra & Mahindra said, "The Mahindra World of SUVs is a differentiated customer experience, a synthesis of next level technology with a physical environment that showcases the brand promise of 'Live Young Live Free'. In fact, it is built on the foundation of providing convenience, transparency and personalisation."
With the new World of SUVs Mahindra has also taken a digital transformation journey to offer an end-to-end solution, from pre-purchase to purchase phases. The company is calling this the phygital (physical+digital) platform, offering a mix of both the virtual world as well the real one, backed by the its robust backend mechanism. In fact, to provide the customers visiting the new showrooms an immersive experience, Mahindra has designed the new outlets in a manner that it reflects the company's tough and rugged DNA. The World of SUVs dealerships also come with features like Wi-Fi connectivity, Customer Lounges and ReFuel counters to make customer visit more engaging. Furthermore, the showrooms will also provide VIP treatment for each vehicle on display.
For a more engaging experience, the World of SUVs showrooms will also come with a display zone for high-end SUVs such as the Mahindra Alturas G4. These high-end display areas come with VR headsets for an immersive virtual reality experience, which will be mirrored on 86-inch TV screens for the accompanying members of family or friends to see. This zone also has specially trained Relationship Managers for a personalized experience.
Read more here
Join us November 12-15 for the Property Portal Watch Conference Madrid 2019.