Driver 1 has launched a service that is a large, online vehicle vending machine with an inventory of over 10,000 cars that can be delivered, for free, within 48 hours of purchase.
The ‘vending machine’ is geared up to ‘dispense’ four-year-old Polos, Fiestas, Minis and Fiat 500s. All cars also come with a package covering warranty, breakdown, MOT and vehicle tax.
Found Tim Hammond, who made the online shopping malls for internet service providers and put the shopping cart key on Compaq PCs, said he designed the on-demand ‘click and deliver’ service for today’s younger consumers to be compatible with mobile and digital-first lifestyles.
"We’ve created Driver 1 to be as easy as Amazon Prime – a huge stock available for just-in-time online ordering, free home delivery and a money-back guarantee.
"This generation – Gen Z – of over 2.7 million young drivers under 24 are being under-served by the car industry. They no longer want old bangers that they have to work on with a Haynes manual, and they’re not eligible for and can’t afford new car leases. There is a huge gap in the market that we can fill with Driver 1."
He revealed that the secret to the business model was depreciation. "A new Polo costs £15k, but after four years it’s as low as £6,000. But four-year-old cars are so much better than they used to be and now have all the technology that young drivers want, such as Bluetooth connectivity for their music playlists."
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