Iovox is a global call analytics company whose goal is to make data from all phone calls useful, valuable, and actionable, maximizing marketing and increasing ROI.
"We track and analyze inbound calls from British Telecom and Zoopla to Auto Trader. We help [them] analyze what's happening, what drives more calls, how to increase the level of business, the quality of the calls that we deliver to their businesses. We also do SMS tracking, a similar sort of thing, obviously we have text messages going back and forth across our network, and we allow businesses to make better decisions with real data around for communications," explained Ryan Gallagher.
Baker asked if Gallagher could elaborate what iovox is currently doing for Auto Trader to help them in providing better linkage between the advertiser and the end consumer.
Watch the remainder of the interview below.
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