Sense, the candidate and contractor engagement platform, announced the launch of Journeys, an automated workflow functionality that empowers recruiting marketing and talent acquisition teams to create personalized experiences with candidates, clients, and internal teams at scale. Journeys allow staffing agencies to prioritize their most valuable asset—people—by providing the high-touch services candidates want most, without any opportunity cost.
According to a 2018 report, 84 percent of companies fail to personalize the candidate experience throughout the recruiting process, underscoring the opportunity for staffing firms to utilize technology-driven tools to enhance 1:1 relationship between candidates and recruiters. Talent acquisition and candidate marketing teams that deploy Journeys can focus on delivering more personal communication and engagement because repeated tasks like data entry and scheduling are automated. By pulling back the curtain on candidate and client engagement, Journeys avails staffing firms of insights that could make or break their business including candidate attrition indicators and client feedback post-assignment. Sense Journeys maps to relevant records and its real-time analytics and reporting tools display areas requiring attention or opportunities for growth.
“As staffing firms wage the war for talent and operate on ever tighter margins, forging long-lasting connections with candidates, clients, and colleagues has become more important than ever,” said Anil Dharni, CEO and Co-founder of Sense. “Journeys’ robust functionality offers more personal engagement between recruiters and contractors by automating applicable workflows. Recruiters are empowered with the data and insight they need to be more efficient and effective in placing candidates in jobs where they perform best.”
Sense Journeys uniquely addresses three core groups:
Sense Talent Journeys leverages the data captured within an applicant tracking system (ATS) for personalized and automated communication with every candidate, at scale. Customizable touchpoints and rich insights give staffing agencies the ability to engage with their candidates at every point of their employment cycle. Identifying strong talent is known to be the most difficult part of the job; Journeys helps recruiters stay focused on sourcing by acting as an extra team member handling coordinating and communicating between candidate and client. This extra layer also adds to the candidate’s experience—60 percent of candidates say that better communication would have the most positive impact on their experience—and frees up the recruiter to focus on the most important and human parts of their job.
Sense Sales Journeys provide a strategy for steady, personalized communication for marketers handling both the client and contractor sides of the business. Key client engagement indicators clue account managers into the status of their business and opportunities to improve communication. Customizable outreach including automatic updates on the hiring journey, on-assignment check-ins with hiring managers to gauge candidate performance, and post-assignment feedback provides a heightened level of service that satisfies and retains clients without increasing the account team’s workload.
Sense Team Journeys enables talent acquisition and recruitment marketing teams to stay aligned on shared goals across job functions, keep a finger on the pulse of employee engagement, and streamline employee communications at scale. Regular internal messages include communication over a prescribed onboarding period and automated guidance for new managers communicating with clients and new business. Team Journeys supports the team workflow so that everyone is on the same page and freed up to focus on placing the right talent in the right job.
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