Morrie's Automotive Group recently announced they will be hiring Lance Iserman as their new Chief Executive Officer. Iserman will be in charge of an organization with over 14 brands represented and 13 dealerships.
Iserman brings more than 30 years of leadership experience in the automotive dealership industry to his new role as CEO of Morrie’s. Most recently, Iserman served as Chief Operating Officer at AutoNation.
“Morrie’s is a great company with exceptional people and a sterling reputation built over the last 50 years,” Iserman said. “Morrie’s tenured team and strong culture are key advantages as the industry continues to become more competitive. I’m thrilled to be joining Morrie’s as we look to build on its solid foundation and continue to grow in the years ahead.”
Following the appointment of Iserman, Morrie’s interim CEO Ken Czubay will remain a board adviser.
“We could not have found a better person to assume the CEO position than Lance,” Czubay said. “He has all the tools and experience to be hugely successful and I look forward to actively supporting him as he transitions to his new role.”
Iserman joined AutoNation in 2001 as a CFS Director and progressed through increasingly senior roles, including General Sales Manager, General Manager, Market President and Region President. Earlier in his career, he held various roles in the automotive industry at Midway Auto Team and VanTuyl Automotive Group.
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