Steve Kalifowitz, the Founder of Localize, met with Yahoo Finance's Adam Shapiro, Dan Roberts, and Seana Smith to talk about what his online property platform is doing for the real estate industry.
Digital real-estate platform Localize wants to make apartment shopping in big cities like New York easier for those on the hunt. The web-based service uses artificial intelligence to help people seeking new accommodations weed out the truth behind their potential homes.
Compared to other real-estate finding programs, Localize focuses on the miscellaneous factors that contribute to how well-received a property can be. It ranges from a residential areas nearby schools and parts, how the levels of sound impact whether a building shakes or not, and even how much sunlight an apartment or home gets on its street.
"When you’re looking for a new home, really what you’re looking for is a place that is going to match your needs when you move there,” said Localize founder Steve Kalifowitz. “We tell you actually how many hours and which hours and what that’s like relative to the rest of the borough and how that changes between summer and winter.”
Kalifowitz told Yahoo Finance’s “On The Move” how Localize hires technical engineers, data scientists and urban planners to research a location in order to provide home seekers with the most detailed information possible.
“We came to the market and said ‘There’s gotta be a better way.’ When you can go and look for a vacuum cleaner on Amazon and learn all about every vacuum cleaner- and really make a good choice and know what you’re buying before you buy it- we wanted to give that to real-estate as well.”
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