More younger consumers are riding on electric scooters throughout cities in Europe and while these scooters bring some headaches, VOI, a Swedish scooter-sharing company, is using these scooters to create cashflow.
VOI Co-Founder and Chief Executive Fredrik Hjelm said safety was an important consideration and VOI had drawn up a code of conduct with the authorities in Stockholm for all operators after a fatal accident involving an e-scooter.
“Accidents are always very tragic and sad but since we’re in transportation, unfortunately there’s always a risk of accident. We can do everything we can on product operations and education but ultimately we’re in the hands of the users,” he added.
Critics have also said VOI and other operators could face the fate of Asian bike operators GoBee and Mobike, which crashed out of Europe due to price wars, vandalism and regulation.
Hjelm said the sector had learnt from past mistakes, with VOI upgrading to a model with longer-range swappable batteries to eliminate transport costs and increase product life.
European startups VOI, Dott, Tier and U.S. rivals Bird and Lime have already put thousands of e-scooters on the roads of European cities, betting commuters will take to the two-wheelers in a region where far fewer own cars than in the United States.
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