Using the internet to sell vehicles can be pretty complicated. More and more consumers are going online before they ever venture out to a dealership, or in place of ever visiting one. Auto dealers need to better understand how important their online presence is and one of the best places to have an impact is on Youtube.
Dealerships today can harness Youtube to spread their brand, bring in customers, and convert many more. Two billion people visit the site every month, a number that continues to grow, and on its mobile version alone, YouTube reaches more people in the US than any network channel.
For dealerships, YouTube heightens discoverability, as Google ranks videos when providing results on their search engine. It also can be used as a virtual showroom, letting customers tour what you have to offer. This gives customers a chance to get to know you and build that all-important connection that can lead to a sale.
Best of all, it’s free to start. Though some dealers eventually invest in high-quality cameras, microphones and editing software, all that you really need to begin is as little as a cell phone camera and a few minutes. If you’re ready to take your dealership’s internet presence to the next level, here are some tips to get you on your way.
Even before they watch your videos, viewers looking at your channel are bound to notice several features: Your art, your icon, your name, and trailer.
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