Canada's biggest auto dealership group, Dilawri Group of Companies, will be shifting their online impact as they relaunch their efforts to meet consumer demand for more online retail.
Dilawri, which has 72 franchises and represents 30 brands throughout Quebec, Saskatchewan, Ontario, Alberta and B.C., is partnering with 360.Agency of Montreal to initiate a complete digital transformation of its dealerships and services.
The 360.Agency is an automotive dealership supplier with more than 400 clients in North America.
Financial terms of the deal were not released.
David Boots, Dilawri’s Director of National Operations, told Automotive News Canada the change is concurrent with the trend of consumers purchasing products from websites or apps. He said despite the rapid pace of change and advancements that are shaping nearly every retail sector, the automotive retail experience remains largely unchanged.
“We are currently in the midst of a very involved process to determine exactly what the new experience will look like,” Boots said. “What we are striving for is to deliver a very customer friendly, omni-channel experience underscored by the new level of transparency, flexibility and convenience.
“We believe that is possible to embrace the uniqueness of each of our dealerships, their respective markets and our [manufacturer brands] directives, while at the same time ensuring that we provide consistency in the customer experience and ownership experience group wide.”
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