Top employers position talent at the center of their strategies

This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

On the occasion of the celebration of the 'HR Conference Top Employers', more than 100 heads of human resources met a few days ago at the EADA Business School in Barcelona, ​​to learn first-hand some of the most cutting-edge programs that have launched companies such as Seat, Lidl, Uterqüe, RB, Volkswagen, Alcon or Boehringer Ingelheim, in various fields, by boosting the talent in their organizations.

People have always been a key player in all the processes carried out by companies. However, the new challenges that the digital era brings with it have had a direct effect on where organizations now place their talent. In this way, more and more are claiming to have positioned their human capital at the center of many of their strategies, while facilitating their training, improving their levels of conciliation, seeking to attract the talent they need and strengthen the commitment of its professionals. This was evident during the celebration of the 'HR Conference Top Employers', where hundreds of executives and professionals of Human Resources were able to know the 'best practices' of companies such as Seat, Lidl, Uterqüe or RB.

Organized by Top Employers Institute, the conference was attended by Jonathan García, Manager of Engagement at Lidl Supermercados, who highlighted the importance of talent counseling. In this regard, explained that in order to improve the relationship with employees, Lidl created the figure of the head of Social Relations, whose role is to advise employees and support them in all kinds of situations, in addition to assessing the work environment.

Uterqüe, a premium firm of the Inditex group, is betting more on training and, for this, created the 'School of Gardeners'. As explained by its director of People, David Cantallops, it is a program for which they select employees with training potential, with the aim of "empowering them and equipping them with the tools that will allow them to promote projects to improve the customer experience in the store" .

For his part, Ismael Lara, responsible for Corporate Culture and Acquisition of Talent Seat, detailed how the company has managed, on the one hand, to increase the participation of their talent in the organization, while encouraging their work motivation. Thus, the professional presented the new method of setting objectives that has set in motion the car company, with which they try to mobilize employees to achieve "aspirational challenges". In this regard, he assured that the transformation of his traditional performance evaluation system has been key to turning it into "a process of fluid conversations oriented to employee development".

Also, from RB was exposed the new approach that the company has incorporated to attract the talent it needs. About it spoke its director of Human Resources, Laura Ojeda, who pointed out one of the reasons that explain this change. "The new generations have different values, they seek to connect emotionally with their companies, learning experiences and balance with their personal lives," he said. Therefore, RB has opted for the creation of "brand ambassadors" who participate voluntarily in areas such as inclusion or projects with social impact.

At this point, Myriam Gallardo, Human Resources expert from Top Employers Institute, highlighted the strategic importance of talent acquisition processes, since they are the foundations on which everything else is built.

Finally, responsible for Volkswagen Group Spain Distribution explained the actions put in place by the company to ensure gender equality, while the pharmaceutical Alcon spoke on how to encourage employee commitment, and Boehringer Ingelheim detailed how to facilitate the integration of the newly arrived at the company.

This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

Join us November 12-15 for the Property Portal Watch Conference Madrid 2019.