Car manufacturer Audi has started what the company says is a first within the industry for South Africa. Their new Audi Customer Private Lounge that allows consumers to shop through Audi's series of vehicles through virtual reality.
With the VR solution, customers can get an extremely realistic experience of their individually configured car, down to the last detail. The Audi CPL allows for a one-to-one engagement between a customer and a sales consultant in a digital, premium and intimate environment.
Once in the CPL, digital technology like the VR headset and 190cm screen allows Audi sales consultants to present the entire Audi model range, including all equipment options, colour combinations, packages and specifications during the customer sales dialogue.
The VR application allows users to become completely immersed in the car virtually without having to see the physical vehicle on the dealership floor. The configured Audi is experienced in three dimensions and 360 degrees, with all light and sound effects.
Various environments, times of day, and light conditions also contribute to the true-to-life virtual experience of sitting in the car. The interior can also be observed from every perspective, down to the surface of the decorative inlays, depending on the position relative to the virtual light source.
“Digitalisation is key part of Audi’s global corporate strategy, and the CPL is a great example of this,” said Trevor Hill, Head of Audi South Africa. “It’s a great opportunity to introduce this form of innovation and technology within the South African automotive industry and to have progressive Dealer partners such as Audi Centre Centurion, who have presented a truly premium retail experience for Audi customers.”
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