Amazon, the online retail giant, is preparing to push into the auto industry by utilizing their virtual assistant, Alexa.
Alexa-enabled offerings are expected to grow in the coming months and years, including a significant expansion into the embedded software systems of vehicles.
This move is a part of Amazon’s growing automotive business portfolio. The plan also includes a consumer research website and a substantial investment in electric-vehicle startup Rivian.
"The real North Star for us is to be embedded with all the cars," said Ned Curic, Vice President of Amazon Alexa Automotive. "That's where we want to get. We're working very hard to get there because we believe that is the best experience."
However he declined to comment on the number of manufacturers Amazon will be tying up with.
“Consumers should expect ‘a significant number of vehicles having access to Alexa’ in the coming years,” the report said.
According to the report, Audi and BMW Group will be the first to begin installing Alexa into their vehicles' software system.
Amelia Fine-Morrison, spokesperson for Audi said that the company plans to roll out Alexa gradually across its vehicle fleet.
Read more here
Join us November 12-15 for the Property Portal Watch Conference Madrid 2019.