InDriver, a worldwide ride-hailing platform, recently started up their services in Uganda.
Uganda is now the fourth country in Africa where the ride-hailing operation is up and running including Tanzania, Kenya, and South Africa.
Started up in Russia and based out of the United States, InDriver is a platform that let's consumers quote their own price and nearby drivers can choose to accept the ride at the fare or decline it. Currently the platform is up and running in over 200 cities and boasts 26 million users. The company recently fund raised $15 million led primarily by Leta Capital.
Last year the platform officially launched in the Latin America market as well as Tanzania. InDriver believes that Africa holds a lot of value thanks to the demographics, the urban areas, and the uniqueness of their own platform.
“We think Africa is going to be a big market for us because there’s a lot of cities and high population [areas] that still don’t have access to ride-hail applications,” InDriver’s Chief Marketing Officer Egor Fedorov said recently.
Fedorov thinks that the platform can expand into more markets within Africa since their app let's consumers to make payments in cash and offers other services. InDriver doesn't take a standard commission, but instead just takes a percentage of the fare.
Currently the platform only plans to operate their taxi-hailing with no current intentions to launch a motorcycle service or truck rentals like they do in other marketplaces.
For now the company will utilize word of mouth from their lower prices, price negotiation feature, and quick services in order to inform consumers.
InDriver's growth into Uganda comes at a time when the ride-hailing market in Africa is growing and featuring more kinds of vehicles. Several ride-hailing operations are moving into Africa for taxi-hailing, ride-hailing, and vehicle delivery services.
Ride-hailing giant Uber is already up and running in eight African countries and just last year Bolt added motorcycle taxi-hailing in Africa as well.
Startups are also finding success with ZayRide, a taxi-hailing company, growing into West Africa last summer.
Currently, the motorcycle ride-hailing market within Africa is worth around $4 billion and continues to see more growth and investment. MAX, out of Nigeria, recently announced a $7 million fund raising round to help them grow in West Africa. Opera, the web browser company, started up their own motorcycle taxi-hailing platform in Nigeria called ORide.
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