MAX Digital, an auto dealer focused online retail software company, thinks that competition from dealers not following the typical practices has grown stronger. With these changes the company believes ensuring that consumers can easily buy a vehicle will be vital for dealers who want to grow.
With that in mind, MAX Digital has partnered with LotVantage, and participating dealers can now combine LotVantage services — such as ad placement on Craigslist, Facebook, eBay and YouTube — with any of the MAX tools for inventory management, digital retailing or showroom collaboration with MAX Syndication.
MAX Digital says its integrations and retail performance management tools help dealerships increase profit on every vehicle transaction. To bring active car shoppers back to the dealership to buy, LotVantage says it boosts dealer presence within key social channels. With its focus on the value segments of marketing, the company says the investment is low relative to the return.
LotVantage says its clients who use the hands-free subscription model of Craigslist and Facebook Marketplace have seen big results, with an average of 30% more lead volume from local buyers.
For dealers, the vendor networks are an important investment toward business growth, MAX Digital Executive Vice President Mike Cavanaugh said in a news release.
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