Garimoto, an online auto platform owned by Searways Kenya Limited, has been getting 30% growth to their revenue since it started up around four years ago.
This is despite the myriad of challenges that the automotive industry has suffered as a result of high taxes, punitive policies and delayed issuance of licensed plates for used and newly imported vehicles.
Garimoto portal which was recently recognized as the most preferred Automotive Importation Portal by Automotive Industry Excellence Awards, has seen Seaways increase efficiency levels, cut down on communication costs and achieved a higher customer satisfaction.
According to Joshua Babu, Managing Director Seaways Kenya Limited, the company is in the process of completing an even improved version of its portal which has API’s linking directly to other portals owned by its partners in order to provide a seamless integration on a B2B platform and serve all its customers better.
“It is increasingly becoming difficult to survive in business without embracing digital solutions. The growing number of a young generation of middle class who run their life through digital platforms means that any business without a clear digital strategy will miss out on the business from this class. Digital solutions also help in cutting down costs of doing business making it possible to offer services at more competitive rates. With digital solutions a business is able to scale and grow faster without getting overwhelmed by the growth,” Babu said.
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