Eva Prettyman created an interior design business in her hometown of Lincoln, Nebraska after living overseas, using Turbine Flats as her office of choice. It's a coworking space and startup accelerator on 21st and Y street.
Though she said she liked the space and felt comfortable, she found that events there and at other coworking spaces such as Fuse Coworking were geared more toward men.
"They didn't feel super female-oriented. They felt male and they felt 'techie'," Prettyman said.
When she would attend events, she said, "I would go in and it would be me and two other women and that was it," with the rest of the attendees all being men.
Prettyman, who also is a real estate agent, met Jenna Vitosh through a women's networking group she was part of.
That group and another that Prettyman founded for female entrepreneurs showed them the support and connections that women could get by working together, and that led Vitosh to come up with the idea of creating a physical space where women could collaborate.
The two women did extensive research and realized there was a demand for such a space.
Vitosh, who is a financial adviser, said she did one-on-one interviews with a number of local women business owners who are currently working from home, and when she asked if they were looking for the kind of space she and Prettyman were proposing, the overwhelming answer was "yes."
"They're looking for a place to belong," she said. "A place to feel like they can go be encouraged and have other people around them."
Prettyman and Vitosh hope their new coworking space, Arrive, will be the place that fills that need.
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