Marketing Delivery recently started up a new digital platform to help auto dealerships increase their efforts within social media.
Called SocialStock, it is suitable for individual solus-brand sites, as well as for large, geographically distributed dealer groups with many sites and brands.
IT includes a stock remarketing tool, social media advertising tools, and LeadBox – an automated lead capture system for Facebook.
Retailers can specify how many tools they deploy, and for which sites and brands, to suit their requirements and resources.
Recent research from Marketing Delivery found that 36% of customer prospects who had been registered as “lost” leads by sales staff at franchised dealerships across the UK were still looking to buy a vehicle.
Of those still looking to buy, vehicle availability was cited by 39% of all “lost lead” customers as the primary reason for them not progressing to a sale with the dealer.
Marketing Delivery believes that had these customers been updated about relevant new stock arriving at the dealership, they would have re-engaged. This is an issue that SocialStock is able to cover by keeping tabs on dealers’ stock.
Jeremy Evans, managing director for Marketing Delivery, said: “Social media and eCRM have never been more important to car dealers in the UK, with more and more buyers seeking to interact with dealers digitally.
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