Cars24, an Indian-based used car retail platform, is officially taking on a franchise model to help the company grow more across India. This change will help them establish 300 more stores in several new cities during the next two years.
The startup plans to breakeven by December 2019, and the franchising model could help ramp up operations. Strengthening its presence in tier 2 cities, it also opened a franchisee branch in Surat – the second largest automobile market in India.
It plans to invest $15,000-$20,000 into a franchise, depending on the location. It is shortlisting partners after putting them through a lens, and clearing only one from every 200 applications.
“Our key objective is to address the challenges that are faced by sellers and buyers in non-metro cities. We are filling the vast gap of a dependable partner in the used car segment and associating the entrepreneurial spirit and local talent of non-metro cities with our platform for seamless execution,” said Mehul Agarwal, Co-Founder and COO, CARS24. Cars24 sells over 13,000 cars every month through its platform. It is now present in 35 cities with 150 branches, Cars24 plans to be in 70 cities with 230 branches, by 2019.
“We only have 2% market share of the $30 billion used car market. In India, 5 million used cars are sold every year. Our objective is to take this 2% to 20% over the next 5 years,” Vikram Chopra, co-founder and CEO of Cars24 had said in an earlier interview with Business Insider.
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