Xiaomi Youpin, an online retail platform out of China and owned by Xiaomi, recently started up a crowdfunding campaign to garner backing for their new vehicle, the Bestune T77.
The campaign went live recently in China and by the end of that day, 107 individuals had supported Bestune T77, which is to be built by auto brand Bestune, part of China FAW Group. Each supporter pledged a $550 deposit.
The car will be equipped with Xiaomi’s AI assistant Xiao’ai Tongxue to facilitate voice communication between the driver and the car. Xiao’ai Tongxue is now mostly available in Xiaomi’s smart speakers.
The supporters of the crowdfunding campaign are promised that they can pick up their cars in bricks-and-mortar stores near them starting August 30.
This is the first car sale from Xiaomi Youpin as it just added car sale into its business scope last week. Although the initial crowdfunding plan only set itself a target of gaining 100 supporters, it will continue to be online for another 11 days.
Crowdfunding is sometimes used as a way to gauge market interest before mass producing a product.
The information disclosed along with the crowdfunding plan says that Bestune has a plan to mass produce this model in July.
Xiaomi is not the only Chinese tech company that wants a presence in the car market.
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