Cinch is a new online platform to help consumers easily buy their cars by removing overly complex car terms.
Cinch is apparently a response to consumer research that found 26 percent of people don’t feel confident when finding and buying a used car.
Almost a third (31 percent) said the process was daunting and nearly half (45 percent) said that it wasn’t enjoyable.
While you can search for a car in the traditional sense, by make, model, mileage and so on, the interesting bit is the new way of finding what you need. There are two tabs: ‘I know what I want’ and ‘Help me choose’.
‘Help me choose’ assists buyers‘ search based on what their needs are. You input budget, information on who’s buying (including height and age) and what kind of driving you do, including how far and often.
You then get a series of pictures that you have to select from, based on what you like. Last but not least, you pick from a list of ‘must-haves’. Included in the 12 options are fuel economy, safety and reliability, as well as speed, acceleration and power.
Hit the button and you have a list of cars that could suit you. For those not in-the-know, it could certainly help.
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