Online retail and commerce has altered how auto dealerships sell their cars as they find new ways to keep consumers buying through retail platforms.
While online retailers such as Amazon have been at the forefront of this digital revolution, the automotive industry has been slow to react to these rapidly changing consumer behaviors and attitudes due to the complexity of the car purchase process.
Consumers have been able to buy and finance thousands of pounds worth of holidays and home improvements for several years. Yet until recently, customers have had to go into a dealership to sign a multitude of forms in order to complete the transaction or to get a guaranteed part-exchange valuation for their existing vehicle.
And while finance aggregators, such as Codeweavers and iVendi, may allow consumers to carry out their car finance applications digitally, as yet there has been no fully joined-up solution that enables them to complete the entire car buying process online.
Even with cutting-edge retailers such as Rockar, the consumer still has to first manually fill in a finance application form.
Motor groups such as Arnold Clark and Vertu Motors have developed and linked systems themselves, thanks to their substantial resources.
But now, thanks to new end-to-end, fully integrated and compliant systems, smaller dealers can finally tempt online buyers – offering every step of the journey online across multiple channels, streamlining everything and doing away with the need for face-to-face, phone or email contact with the dealer.
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