On Youtube, Spencer Roe isn't the most well known creator, however each week Roe will run through luxury, German-made, vehicles and more common sedans and vans on his channel. These videos can get anywhere from a handful to thousands of views depending on which vehicle he's looking at.
Roe is a salesman at Prime Motor Cars Mercedes-Benz, and one of his recent video tours began like this: "Hi Todd. Spencer from Prime Mercedes in Scarborough, Maine. We spoke on the phone this morning regarding the vehicle you inquired about. And it's beside me here. It's our 2016 Mercedes GLA 250."
Also getting a personal video recently were Dante from Arizona, who was interested in the redesigned 2020 Mercedes GLE 350, and Sharon, who test drove a GLC 300 Coupe but remained on the fence. In the video to Sharon, Roe reminded her of the vehicle's strengths: "This will look familiar, but I wanted to give you just another look at it."
Several other salespeople join Roe on the Prime Motor YouTube page, including colleagues Sandy Tholl and Robert Holzhacker, projecting the reach of the dealership beyond central Maine and into the homes of potential buyers across the U.S.
Going all in
Despite some skepticism in the YouTube comments, Todd and the other potential buyers are indeed real people. Their Internet inquiries generate leads for the sales department and are the impetus to create a professional video tour of the vehicle to move the sale along, said Daniel Doucette, who has been general manager of Prime Motor for a decade and recently took on the same role at Mercedes-Benz of Manchester in New Hampshire.
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