Tesla, the electric car manufacturer, is close to finishing their third Gigafactory as the company prepares to increase their manufacturing efforts as they begin to promote their cars within China. To achieve this Tesla has recently partnered with Star Alliance, one of China's biggest airlines group.
This new partnership between the two will focusing on marketing Tesla's electric vehicles. Consumers who enter will have a chance to win airline tickets from Star Alliance to anywhere within the Pacific region as well as a five day test drive of one of Tesla's cars.
This overall push will make Tesla's cars more noticeable within the Chinese marketplace. Star Alliance already includes prominent airlines like ANA, Air China, United, and Lufthansa among others. Tesla hopes this partnership will allow their brand to influence a new market demographic that it couldn't reach before.
These new marketing efforts could be a big boon for Tesla as their Gigafactory prepares to open in Shanghai. The company has begun to accept pre-orders for the Model 3 that's made in China and expects that deliveries of the car will begin within the next six to ten months. This means anywhere from the end of 2019 into early 2020 could see the beginning of Tesla's made in China Model 3.
Consumers who have already purchased the Tesla Model 3 may not need to wait that long though. The new Gigafactory has been continually ahead of schedule and local Chinese media reports that production could begin sometime in September.
A part of the Gigafactory, a general assembly portion, is already planned to begin operations in September as well. This means the Model 3 could be on track to begin in earnest before November.
Even with other negative stories around Tesla and its CEO, Elon Musk, the company is still well known as a top manufacturer for electric cars and is often looked up to as the top electric car maker.
Tesla's vehicles continue to earn interest, especially within China where the Tesla website saw tons of traffic after opening Model 3 pre-orders to the public.
The company needed to apologize for the slow and crashed website and told consumers they would be able to purchase the Model 3 in Tesla retail stores.
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