Droom, an Indian-based car retail platform, has recently entered into a partnership with Ford India. Under this agreement, Ford India will begin using Droom's Orange Book Value, their auto value platform, within their own used vehicle vertical called Ford Assured.
Through this strategic association with one of India’s top pre-owned car setups, Droom’s OBV solution will enable the company to utilize its pricing mechanism and API integration. Using OBV Pricing certification services will thus facilitate an objective and unbiased mechanism for the better-informed decision before the sale of a pre owned Ford car.
Commenting on this partnership, Devesh Rai, President, Business Development, Droom remarked, “Since its very inception, OBV has made finding accurate and fair pricing of used vehicles tremendously transparent along with bringing the same in reach of not just individual buyers and used car dealers, but also for banks and NBFCs, insurance companies, OEMs, and other such corporates in these verticals. Through OBV’s facilitation, the process of buying and selling pre-owned vehicles has not just become hassle-free and easy, but the search time and cost have also been significantly brought down. Such success has made OBV the benchmark for used vehicle pricing amidst the industry not just in India but in Southeast Asia as well.”
Rai added, “As consumers, auto dealers and enterprises are rapidly adopting this innovative pricing engine, this alliance with Ford India for its used car vertical will prove to be beneficial for all the stakeholders involved in the long run. Through this association, we look forward to enabling more and more people with better-informed decisions when buying a pre-owned vehicle.”
While, Lakshmi Ram Kumar, Vice President Sales at Ford India affirmed “At Ford, we are committed to win the trust of our customers through complete transparency at every step. Droom’s Orange Book Value will help us strengthen this promise of transparency by providing prospects with a comprehensive, unbiased, and more accurate pricing mechanism. We are confident that this transparent tool will help Ford Assured in retaining as well as bringing new customers to the Ford family.”
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