The Indian automobile market is one of the largest in the world, and when it comes to two-wheelers, the Indian market is the largest. What this means is that, the Indian market is filled with manufacturers vying for the top spot and auto companies will go to great lengths to compete with each other. The home delivery service is one of the initiatives taken up by Hero MotoCorp to stay competitive. In-fact, it is the first initiative of its kind in its segment. There used to be a time when going to a dealership, booking a vehicle, completing the documentation and then finally taking delivery all added to the bright and happy feels of buying a brand new vehicle.
However, times have now changed and buyers do not want to waste their time with the old-school purchasing process. In a world of e-commerce, automotive companies are adjusting to the trend. Home delivery services of cars and motorcycles are not a new trend at all. Several premium car manufacturers like Audi, BMW and Mercedes-Benz have been offering these customer services for a long time now.
Upon the customer's request, the car is taken to the location of the customer for test drives, documentation and even delivery. A few two-wheeler brands too offer this service to their customers. However, these services are all dealership initiatives and not from the manufacturer level. That is exactly where Hero MotoCorp intends to make a difference. The home delivery initiative is taken up by the company at a larger scale, at the manufacturer level.
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