The online age has understandably shifted the scope of art from strictly traditional to far more digital, given the nature of a highly tech-enabled era.
Although there are many online art galleries, such as Artling in Singapore and Moselo in Indonesia that sell crafts, a dedicated platform for artists still needs a ground-up work, the right market penetration, and a strong network of artists to be able to survive.
Artatler is trying to change the facet of digital art by providing a go-to platform for artists — who are trying to make a living out of their job — to source, distribute and deliver arts.
“Existing creative marketplaces are focused on providing a platform for people to sell their products, which is useful, but is insufficient for those making a living through art,” says Martin Lim, Founder of Artatler.
Artatler’s vision is to enable artists to make a living through art, which Lim believes is a way to help reduce the stigma around art and artists as a non-steady job.
“I once read an article about the struggles of surviving in a gig economy, in which budding creators have to take on multiple gigs to make ends meet. That really rang a bell with me,” Lim recalls.
It brought him back to the time when he and his fellow art enthusiast-friends in school had to stop pursuing their passion due to lack of resources, knowledge, and skills. “It got me thinking about ways that artists can specialise in the craft they were passionate about, instead of having to diversify for utility’s sake.”
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