Augmented reality is a new technology which combines information overlays onto real-world views by scanning the surrounding environment. The technology is already in use today in Snapchat or Instagram filters. Several auto dealers are beginning to utilize AR technology to help increase sales and the customer experience.
Car manufacturer Audi was one of the first brands to improve the physical showroom and created the world’s first digital showroom--Audi City--using AR. Customers can customize their own car model and choose from hundred million possible configurations from across the entire model range.
BMW is another brand aiming to transform the car buying experience with its BMW i Visualiser. The AR solution helps BMW sell cars, enthuse new tech-savvy customer groups, and bring dealerships to customers digitally. This new approach is changing the way car buyers choose, configure, and make purchasing decisions, allowing them to view and interact with a full-scale virtual version of the car through an app.
Jaguar Land Rover is among the car brands which lets its customers virtually test-drive its new car Velar. When consumers click an AR-enabled banner ad campaign, they can experience a 360º view of the car’s interior. It is said that the experience gave a feeling of actually being present in the car. The AR system also included hotspots which consumers can tap to see more details on car features.
Hyundai recently launched a unique augmented reality automotive sales tool that was developed for Australian car dealerships. The AR app, which runs on iPads, helps sales staff to demonstrate the features and performance of Hyundai’s new i30 hatchback.
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