This campaign is launched on the heels of successful launch and growth of the business witnessed in the past one year. OLX CMC leverages the market leadership that OLX commands in the pre-owned cars vertical and delivers on the promise of convenient and instant car selling. The campaign has been conceptualized after a comprehensive research that the brand conducted which showed that modern women in India are more confident and outgoing, which also reflects in the ad.
“OLX is the market leader in the pre-owned cars segment and with the launch of OLX Cash My Car (CMC), we are determined to strengthen our position in the cars vertical. The proposition is meant for convenience seeking consumers who are ready to sell their car instantly," said Sapna Arora, CMO, OLX India.
“The campaign is extremely contextual to today’s users, who are young, independent and tech-savvy. The couple in the film is shown to be jointly in charge of selling their car, and the woman is as much a decision maker, in fact a decision taker, as much as her spouse. The ad mirrors the evolving urban philosophy of partnership between couples in today’s society,” she added.
The marketing campaign is conceptualized by the creative agency- Enormous Brands, and features a young couple who are bantering on the best way to sell their car. While the husband brings out the effectiveness of the OLX platform by showing his wife the offers he is receiving for their car, the wife confirms the instant convenience of cash that OLX Cash My Car outlets offer.
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