Becca Polak, the President of TradeRev, recently talked about the markets within Minneapolis and Kansas City describing them as “highly-concentrated networks of savvy dealers.” She also said that the dealers in the area all want new tools to help them grow and expand.
With that in mind, digital platform TradeRev recently said it was entering those two markets. The company said in a news release that increased dealer demand for TradeRev’s platform, expanding seller network and improved end-to-end customer experience, led to the Midwest expansion. The company also said it continues to rapidly expand across the nation.
In the Kansas City and Minneapolis markets, a team of TradeRev representatives will help dealers fully integrate the TradeRev mobile app, including its AI-driven, image-capturing tool H-Vision, into their dealerships’ inventory buying and selling process.
TradeRev is a business unit of KAR Auction Services Inc., and the company said TradeRev’s Kansas City and Minneapolis customers can use KAR’s ancillary service capabilities for an expanded coast-to-coast marketplace.
With access to TradeRev technology such as its H-vision feature that it says fully automates condition report visualization, those customers can launch auctions anytime, anywhere, according to TradeRev. From mobile devices, dealers can launch live, 45-minute auctions, and they can watch while live bids come in from across the country.
TradeRev also says that with its technology, dealers can sell more cars, with the ability to receive bids even before the retail deal is done. Customers receive real-time trade-in value and transparency, TradeRev said, which it said helps dealers make a sale faster.
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