Realestate.com.au has launched content in app, a first-to-market experience allowing users to access property news, data and insights within the realestate.com.au app.
The experience is now live on the realestate.com.au iOS app, with Android users receiving the update later this month.
With over 29 million launches of the app every month, a 21% increase year-on-year1, the realestate.com.au app has been downloaded more than 9 million times2. Almost 60% of realestate.com.au’s audience is exclusive3, while the app remains one of the highest rated in its category.
Realestate.com.au content can be accessed in the app via the search tab, with relevant feeds of content presented to known buyers, sellers and renters, as well as consumers in between property transactions.
The experience will continue to evolve to ensure realestate.com.au users are receiving content that’s relevant to them at the right time, as they move through their individual property journey.
Val Brown, Executive General Manager – Consumer Experience, commented: “We know our consumers are incredibly loyal to our app and we continue to make it easier for them to access relevant and rich information.
“By surfacing the latest property news, inspiration, ideas and practical advice on the realesate.com.au app, we’re helping Australians make smarter and more informed property decisions.
“We want to be that trusted partner that helps Australians navigate the property market. No matter what stage you’re at, whether it’s buying, selling, renting, monitoring or renovating, we know decisions around property are huge life moments, which are often stressful and full of challenges.
“With over 200 stories, videos and image galleries added each week, our realestate.com.au app users will now have the latest property information, data and insights right at their fingertips.”
1 Nielsen Digital Content Ratings, tagged, people 2+, text, app launches, Jul 18 – Jun 19 and as compared to the same period Jul 17 – Jun 18.
2 Google Play & iTunes App Store, total number of realestate.com.au app downloads at Jun 19.
3 Nielsen Digital Panel (DRM) – Exclusive audience & Common Audience, panel of 10,000, Jul 18 – May 19
SOURCE REA Group
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