At the 2019 Automotive Conference and Expo (ACE) in April, Cox Automotive Canada made an announcement that it would be bringing Kelley Blue Book to Canada. The MarketLens and Pricing Service Industry Solutions of Kelley Blue Book have arrived for Cox's clients and dealers.
A leading voice for vehicle valuations and automotive research in North America for more than 90 years, Kelley Blue Book's expertise in market value pricing for used vehicles provides dealers, OEMs, and lenders with a variety of exclusive offerings for immediate business impact. Core to these new offerings is Kelley Blue Book's Fair Market Range and values for used vehicles, both of which are based on real-time transactions and listings of what the market is paying for vehicles, with adjustments made to reflect changing market conditions.
Notable features of the new offerings will include:
- MarketLens, delivering used-car Kelley Blue Book® Values in one environment. Simply identify the vehicle by VIN or year/make/model and get instant access to industry-relevant values for business.
- Pricing Service, easily integrates Kelley Blue Book® Values into a dealer or OEM website, mobile app, inventory management system, or loan origination platform for a customized experience.
"We are continuing to transform the Cox Automotive ecosystem here in Canada, delivering an expansive full-suite of automotive solutions that put customer ease of use and operating efficiencies at the centre of every decision," said Maria Soklis, President of Cox Automotive Canada. "Bringing Kelley Blue Book to our Canadian clients is a great example of this commitment."
In addition to being fully bilingual, Kelley Blue Book Industry Solutions' Canadian offerings will include:
- Retail value
- Private party value
- Auction value
- Trade-in value
With the launch of Kelley Blue Book vehicle valuations, Cox Automotive Canada continues to strengthen and add value to its current solutions. In addition to MarketLens and Pricing Service, Kelley Blue Book values will replace Manheim's Market Report (MMR) and power Dealertrack's TradeDriver solution.
SOURCE Cox Automotive Canada Company
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