The transaction allows Edenred to address the increasing demand from companies that want to improve their employees’ loyalty, motivation and purchasing power by offering them a wide range of benefits via simple and flexible digital solutions, the company said in a statement.
"Building on our positioning in the Romanian market and our experience in developing employee engagement platforms, the acquisition of Benefit Online is a unique opportunity to expand our local offering with innovative, flexible solutions that are in line with businesses’ new needs and the high demand from their employees. We intend to market this range to our existing clients and continue expanding it in Romania, where the segment is still in its infancy," said Arnaud Erulin, Edenred’s Chief Operating Officer, Europe, Middle East and Africa.
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