"Shirley" is the new brand ambassador for SureSale Certified.
The company, which describes itself as “the gold standard for quality used vehicles and purchase protection,” launched a new multi-channel advertising campaign centered around Shirley, who SureSale describes as a “trusted advisor.”
According to the company, Shirley helps consumers understand that with SureSale, they can “Be Sure” that their SureSale Certified vehicle will be a quality one. The campaign premiered in the Louisville, Ky., market, with plans to expand to other U.S. markets in the coming months.
“We created a whole new category of used vehicle with SureSale Certified, so it was critical that we support it with a marketing campaign that both educates consumers and inspires them to opt for a SureSale Certified vehicle – all while being whimsical enough to entertain,” SureSale President and Co-Founder Jeffrey Schwartz said in a news release. “With Shirley, we have generated a broadcast campaign that embodies SureSale Certified, as well as distinctive point-of-sale merchandising that will give our auto dealer partners a competitive edge.”
To find a spokesperson to help car buyers understand why they should buy a SureSale Certified vehicle — and to reflect the essence of SureSale — the company conducted a nationwide search.
“We believe that SureSale is a truly disruptive and truly positive development for the auto industry, offering benefits for both car buyers and auto dealerships alike,” said SureSale chief executive officer and co-founder Donny Hall. “With humor, Shirley offers confidence and clarity to used-car buyers, and we are sure that consumers will soon be heading for dealerships that offer SureSale vehicles.”
Read more here
Join us November 12-15 for the Property Portal Watch Conference Madrid 2019.