Manheim, a car auction company, recently announced they will be increasing their investment into Simulcast as the company expects to keep adding new services to their auction platform throughout this year and next.
The company declined to provide a specific breakdown of the investment but did note that it is part of the 2-year, $100 million overall digital investment that Manheim began in 2018.
As for a timeline, Manheim is currently testing the new features with a group of dealers and plans a more extensive rollout later in the year, the company said.
“The new Simulcast updates further evolve a technology that has transformed the remarketing industry by bringing the auction to the dealer,” Manheim President Grace Huang said in a news release.
“These new features give dealers real-time access to even more vehicle details and images, so they can make faster, smarter bidding decisions,” she said.
“They’re also part of a bigger commitment by Manheim to invest in ways to improve the auction experience for dealers, creating a safer way to buy while helping them more effectively run their businesses.”
The upgrades to Manheim Simulcast, a platform launched in 2002, are below, as listed in Manheim’s news release:
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