The two companies say they are partnering “to educate, empower and enable auto retailers to successfully navigate the digital disruption that is taking place in the industry.”
PCG and SpinCar say their partnership will work to implement what they describe as “impactful digital merchandising capabilities.” The companies say those capabilities boost business performance and bring dealers “competitive differentiation.” The partnership, according to the companies, will bring “transformative digital merchandising services and technology” to auto dealers nationwide.
More on PCG: It was founded by Brian Pasch, which the company describes as an “industry thought leader.” The company works with auto dealers to audit existing processes, and it also helps them develop next-generation digital marketing strategies. PCG also teaches modern marketing techniques to sales and marketing teams.
As for SpinCar, its 360° WalkArounds aim for greater levels of transparency to the car buying process, and they strive to generate detailed first-party shopper data to bring “personalization at scale.” SpinCar’s VINtelligent Retargeting product aims to help dealers get the most out of their media spend by delivering personalized digital ads. Those ads are based on individual shopper engagement levels and specific vehicle interests.
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