Blinker is joining the trends as they start their own auto subscription service within Australia. This new service will provide a car subscription through dealers, resellers, and car makers and Blinker consumers can offer their own cars through the subscription service as well.
The car subscription market is exploding globally as people rethink how we look at vehicle ownership. A report from Frost & Sullivan suggests that by 2025, 10 percent of all new vehicle sales in Europe and the US will be subscription-based, representing a business opportunity worth US$100 billion.
“With over 1.15 million cars sold in Australia in 2018, we can expect car subscription models to be a multi-million if not billion-dollar opportunity for local car dealerships. In a market where we see car sales declining, the Blinker subscription platform can unlock new opportunities for dealerships.
Not only will Blinker improve the customer experience but it can also help to boost revenue by up to 50 per cent, helping them take the lead in a market that will be worth billions of dollars in Australia alone.”Michael Higgins, co-founder of Blinker
Car subscription is still relatively new in Australia. It provides a flexible, affordable alternative to traditional car ownership, leasing or long-term rental. Through an affordable weekly payment, customers can choose a car and plan that suits their needs, with the ability to swap and return cars as their needs change.
Inside the dealership, Blinker car subscription supports traditional dealership revenue channels by offering an alternate path to purchase, an extended test drive opportunity and a means to service customers that may not be suitable for finance.
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