TradeVue, a top-converting online appraisal tool in automotive, announced recently the release of TradeVue LIVE - a trade-centric retailing platform featuring live chat guidance, range-based values, credit scoring, and a proprietary “point-and-click” design running on TradeVue’s new 3.0 appraisal engine.
This new interactive version of TradeVue was created to meet the growing needs of today’s dealership while simultaneously focusing on evolving consumer expectations. The release of TradeVue LIVE comes at a time when digital retail is front of mind in the automotive industry. The platform offers interactivity with a live person augmented by on-page retailing solutions designed to help consumers better understand their trade value while mitigating any issues before visiting the dealership.
“Giving consumers their trade-in value while shopping on a dealer’s website is a great way to start a conversation and when that conversation involves a real person instead of a robot, it makes the experience more memorable. This reduces friction at every point in the value chain and significantly increases lead-to-show percentages,” states TradeVue CEO, Derek White.
Many invaluable add-ons come standard with TradeVue LIVE, including custom landing pages for email campaigns, Facebook pixel integration, advanced market analytics, and “white glove” support for larger dealer groups. It also easily converts to Spanish.
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