Toucan Toco analyzes the merits of transparency, and why it's helping businesses

Historically, organizations have never wanted to share delicate information with employees in fear of accidental - or intentional - leaks to competition. In turn, normally only the higher ranking officials were privy to internal details.

Now, however, with the advent of data privacy and transparency coming to the forefront, this norm is being turned on its head. To that effect, data analysis and visualization company Toucan Toco has researched the most recent trends in the industry and found this progression to ultimately be an improvement overall: companies are investing in their own transparency initiatives and measures, communicating their data with their employees, and finding higher satisfaction in the workforce as a result.

Employees don't want to be left in the dark

A recent Geckboard dashboard study reported that 80% of employees wished their bosses would share more on what the company is up to. In the same survey, 25% of respondents confirmed knowing at least one person who had left a job due to lack of transparency and information.

Analytical giant Gallup takes it one step further: according to their data, only a meager 13% of respondents from 195 countries feel committed to their organization.

Spanish and French workers are the least content

Steelcase, a furniture chain, also looked into subjective well-being (clinical terminology for "happiness") in the workplace. Their results concluded that Spaniards and the French are the most dissatisfied Europeans when it comes to work environments. Conversely, another study by the UNC Kenan Flagler business school confirms that employees become more loyal, productive, and motivated when they feel like they're a part of the company's strategy - something only found through greater transparency.

These figures all demonstrate the importance of communicating information as an avenue to reducing employee. Furthermore, it acts as not only a short-term benefit, but a long-term investment: the image of the company as an employer brand will see improvement, and in turn attract more and better talent overall.

How to present this data in an understandable and visual way?

This evolution shows an important change in the culture of companies, but there are not many tools that allow them to offer this data in a way that is easily understood. This is where "Data Storytelling" comes in.

It's is a relatively new trend that serves to present data in a very attractive way, mostly through compacting context information and avoiding outdated  formats.

"Data Storytelling helps to democratize the analysis of this data and give access to information to people who would never have had the skills or the time to obtain it," Toucan Toco concludes.

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