Realtors Property Resource® (RPR) launched a new feature for mailing labels last month- a feature that enables users looking to do area farming campaigns to import their addresses lists and set up direct mail campaigns within the RPR platform, instead of using third party sources.
Janine Sieja, RPR’s Senior Vice President of Product Management, explains that, last summer, the company worked through an exercise with a handful of its MLS partners to understand some of their members’ most pressing needs. In high demand? Mailing labels.
“That farming capability came up repeatedly in conversations,” says Sieja. “In addition, every RPR member can submit an enhancement request on our platform, and historically it’s been one of the most popular requests.”
And while the request made sense to RPR, as the ability to print mailing labels and send direct mail pieces to homeowners is core to what an agent does, it hasn’t been available due to licensing agreements. But all that has changed thanks to a renegotiated agreement with Black Knight, RPR’s public records provider.
“Our public records data license agreement didn’t allow for producing mailing labels. It was made possible by a deepened business relationship between RPR and Black Knight,” says Reggie Nicolay, RPR’s Vice President of Marketing. “As RPR’s longtime provider of public records data, Black Knight is a key strategic partner and has worked closely with our RPR team to help us provide REALTORS® access to this popular capability.”
According to Nicolay, what makes the product unique is the fact that it not only delivers on something that’s been the No. 1 requested feature, but does so in a way that’s straightforward and easy to execute.
The new feature fits right in with RPR’s extensive property reporting and analysis functions, and “provides REALTORS® with a simple way to complete their direct mail campaigns,” says Nicolay, who goes on to explain that “RPR can now do more to help agents create new business opportunities.”
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