Consumers already have plenty of experience when it comes to customized and personalized recommendations. From streaming music, movies, or television it's an expected feature for most services.
While those are often based on viewing, browsing or purchasing behavior, a new recommendations tool in the wholesale auto industry appears to take that a step further.
ADESA said recently it has launched a personalized vehicle recommendations carousel for eligible subscribing dealers on ADESA.com that provides them unique, personalized buying recommendations.
Those recommendations, based on an algorithm using over 300 independent data points, appear for each individual dealer on his or her respective ADESA.com home page.
They’re not just about what the dealer has previously purchased or browsed, as they recommendations consider such elements as the location, market conditions, buyer base and lot characteristics of the individual dealer.
“We are thrilled to deliver this pioneering new functionality to our dealers and empower them with the information they need to make the best, fastest and most economically calculated decisions possible,” ADESA President John Hammer said in a news release.
“By analyzing vehicles based on each dealer’s specific geography, market conditions, lot characteristics and buyer base, our recommendations save dealers time and eliminate the guesswork around what’s most likely to lead to a quick retail sale,” he said. “The Recommendations carousel is a great example of what KAR does best – leveraging data and capabilities from across our platform to simplify remarketing and help our customers succeed.”
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