Earlier this year Kelley Blue Book announced the company's services would be available in Canada. Now, Cox Auto Canada has announced that Kelley's MarketLens and Pricing Service Industry Solutions services will now be available to Cox's current clients and auto dealers.
Kelley Blue Book notes that it has been a voice for vehicle valuations and automotive research in North America for more than 90 years, with its expertise in used-vehicle market value pricing providing dealers, OEMs, and lenders with exclusive offerings that it says provide “immediate business impact.”
The company says its Kelley Blue Book Fair Market Range and values for used vehicles are core to these new offerings. The company says both are based on real-time transactions and listings of what the market is paying for vehicles, and says they make adjustments to reflect changing market conditions.
The company says MarketLens and Pricing Service are notable features of the new offerings.
MarketLens, the company said, delivers used-car Kelley Blue Book Values in one environment. A user can identify the vehicle by VIN or by year/make/model to receive immediate access to what the company describes as industry-relevant values for business.
Kelley Blue Book says that for a customized experience, Pricing Service integrates Kelley Blue Book Values into a dealer or OEM website, mobile app, inventory management system, or loan origination platform.
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