Truebil, an Indian-based car technology company, recently announced they will begin a money-back promise that they believe is unlike any other currently offered. The company believes that by offering this unique money-back program they will provide consumers with more reassurance with purchasing a vehicle.
Through this new program, consumers will be given an entire week to test out their new car. This includes their day-to-day life routine and whatever other needs and trips they want to take. If the consumer decides this isn't the car for them they will be refunded the entire amount paid. The car only needs to be returned within seven days, have less than 200km driven, and no damage or different parts.
Truebil's Co-Founder, Shubh Bansal, discussed the new program saying, “Despite the sluggish growth in the automobile industry over the last few quarters, the used car market has continued to witness accelerated growth and is now booming. With the introduction of our first-of-its-kind money-back-guarantee, we aim to increase the transparency and credibility in our relationship with our customers to propel further growth. The offer will give our customers a unique opportunity to experience the cars first-hand for a week before their final decision. We believe that this move will help our customers to make better-informed decisions and encourage more people to choose our platform for a seamless buying experience.”
Truebil is one of the top used car sellers within India and has been using new technologies to offer consumers a better shopping experience. Currently, the company is up and running in Delhi, Bangalore, and Mumbai and has plans to continue expanding.
The key to Truebil's success has been their willingness to bring on new technologies. Currently, the company is able to keep up with consumer needs and meet the demand for used vehicles by utilizing machine learning tools to gather information.
By combing their online and offline efforts, the company has created its own technologies to provide recommendations to consumers that make their experience feel more personal and custom. Their TruePrice program helps to predict potential selling prices, Procurement Score helps find the right procurement price, and Dynamic Pricing will alter pricing around the demands within the market.
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