In the past, Matheson has relied on part-time nannies to help her carry the load, racking up hundreds of dollars a week for them to ferry her children around the Bay Area. More recently, she said, she has offloaded much of that burden on a ride-hailing company for kids called Zum.
Matheson said the company has helped her ease the burden created by her children’s schedules. In turn, she said, Zum has offered her the ability to focus even more of her energy on her career.
“As a woman, you tend to pick everything up and be in charge of everyone’s logistics, which helps your family, but it can also take a massive toll on your own life,” she said. “You can’t imagine how many meetings there are in start-ups where everyone else in the room is male, and I’m typically the only one worrying about the logistics of my kids while I’m also trying to do my work.”
Zum isn’t just a way for parents to outsource portions of their hectic lives. In addition to it being available to families such as the Mathesons, Zum has partnered with dozens of California school districts in recent years and is available to students at 2,000 schools in the Bay Area and in Los Angeles, many of which still rely on yellow school buses, the company says. Zum — which is accessible to parents through a mobile app and claims it has already completed 1 million rides — recently announced it is expanding to a half dozen other cities around the country, including San Diego, Miami, Phoenix, Dallas, Chicago and the D.C. area. Rides will begin in those locations next month.
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