The process in order to buy a car is typically disdained by consumers. Debating about prices, spending days visiting several dealerships, and test driving car after car all in an effort to save money and avoid extra fees.
Those hassles are one of the reasons why it takes consumers an average of six months of research before settling on which car to buy. In a survey conducted by AutoTrader, just 17 out of the 4,002 consumers polled said they were satisfied with the current car-buying process.
Dealers aren’t happy with the situation, either. Getting people into auto dealerships is becoming increasingly difficult, and millennial customers, in particular, are resisting taking part in traditional dealer/customer negotiations.
Although research shows that baby boomers prefer to touch and feel vehicles, and they will go to multiple dealerships to look at cars, that’s not necessarily the case with younger buyers. Millennial shoppers are doing most of their car buying research online, using popular platforms like Google and YouTube.
The problem is that new cars are incredibly expensive, and most people don’t feel comfortable picking a vehicle based exclusively on two-dimensional images and whatever data they can pull up on the Kelley Blue Book website. Consumers don’t want to go into dealerships, either, so they end up delaying their purchases for as long as possible.
RelayCars thinks it has a solution.
The company has put together a program that uses augmented reality (AR) and virtual reality (VR) to help consumers research new cars and trucks. Getting a realistic view of a vehicle from their own homes helps users narrow down their selections and decreases the time shoppers need to spend test driving multiple cars.
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